Goal: To create excitement around the Upfront and Client Appreciation events. As this event branding was temporary we took this opportunity to use our company’s tertiary colors to make the collateral eye-catching. This was the general look for all social media, emails, and event way-finding systems.
2018 Upfront Event Concept and Collateral
Goal: Create an intriguing concept for Spectrum Reach’s Annual Upfront events. With the Upfront being the party of the year for Spectrum Reach, the idea of using watercolor was to bring a certain amount of luxury and fun to this event. Since big data was the focus of this event, the “BIG DATA” text looks like 1s and 0s flowing in and out of the watercolor revealing it as an underlying and important aspect of advertising.