A Rad Night Out With Adlink: Client Appreciation Event
This event was held to show appreciation for our clients and to highlight the upcoming brand refresh of made-in the-'80s power brand, Adlink (which is powered by Spectrum Reach.) The refresh focused on updating brand elements and voice to emphasize that Adlink remains an industry leader after 30+ years in the LA market. For the event, we crafted an unforgettable experience by providing guests with a rad night of nostalgia, live entertainment, interactive booths, and presentations by industry experts and leaders. This curated event showcased in-your-face neon, CRT TV textures, laser grid design elements, and '80s-themed copy that drew attention to the flow of time as guests journeyed through the decades and celebrated the resurgence of the greatest advertising aggregator: Adlink.
Converge 2019 Upfront Events
Goal: To create excitement around the Upfront and Client Appreciation events. As this event branding was temporary we took this opportunity to use our company’s tertiary colors to make the collateral eye-catching.
This was the general look for all social media, emails, and event way-finding systems.
This was the general look for all social media, emails, and event way-finding systems.
2018 Upfront Event Concept and Collateral
Goal: Create an intriguing concept for Spectrum Reach’s Annual Upfront events. With the Upfront being the party of the year for Spectrum Reach, the idea of using watercolor was to bring a certain amount of luxury and fun to this event. Since big data was the focus of this event, the “BIG DATA” text looks like 1s and 0s flowing in and out of the watercolor revealing it as an underlying and important aspect of advertising.
