Lost In The Noise: Beats Gift Box
Graphic Design USA: AMERICAN PACKAGE DESIGN AWARD 2025 WINNER!
This new business outreach campaign engaged with prospects and decision makers to increase brand awareness and highlight Spectrum Reach’s capabilities. This gift was given to get the attention of these high-potential agencies.
Inspired by the campaign’s theme of rising above the noise and listening to the facts about Spectrum Reach, lenticular printing was used in the form of sound waves to produce an illusion of disappearing words, signifying getting lost in the noise. Once opened, the box played a cacophony of chatter through a discreet speaker, personifying the commotion crowding the marketplace. This premium gifting experience drove awareness of Spectrum Reach’s standing as the #1 MVPD in the nation, #1 in network viewership, and the #1 multiscreen video partner by cutting through the noise with striking package design.
This new business outreach campaign engaged with prospects and decision makers to increase brand awareness and highlight Spectrum Reach’s capabilities. This gift was given to get the attention of these high-potential agencies.
Inspired by the campaign’s theme of rising above the noise and listening to the facts about Spectrum Reach, lenticular printing was used in the form of sound waves to produce an illusion of disappearing words, signifying getting lost in the noise. Once opened, the box played a cacophony of chatter through a discreet speaker, personifying the commotion crowding the marketplace. This premium gifting experience drove awareness of Spectrum Reach’s standing as the #1 MVPD in the nation, #1 in network viewership, and the #1 multiscreen video partner by cutting through the noise with striking package design.
Ad Portal Welcome Kit
2022 LA Addy Award Bronze Winner!
Goal: To extend a warm welcome to new Spectrum Reach Ad Portal clients and reassure them in their purchase decision by making a good first impression. In addition, the information in the kit educates the client on frequency, so they continue using Ad Portal for successful campaigns in the future.
The Ad Portal Onboarding Welcome kit included custom data entry to include the recipient’s first name directly on the outer box label and on a card insert in the box. Items inside the kit included a Silipint cup with a message as a gift, a window cling for the client to place in their store window, and an information card with a QR code where the recipient could get advertising tips on the subject of frequency in advertising.
Goal: To extend a warm welcome to new Spectrum Reach Ad Portal clients and reassure them in their purchase decision by making a good first impression. In addition, the information in the kit educates the client on frequency, so they continue using Ad Portal for successful campaigns in the future.
The Ad Portal Onboarding Welcome kit included custom data entry to include the recipient’s first name directly on the outer box label and on a card insert in the box. Items inside the kit included a Silipint cup with a message as a gift, a window cling for the client to place in their store window, and an information card with a QR code where the recipient could get advertising tips on the subject of frequency in advertising.
One (Media Partner) and Done: Premiums and Box
The goal of this premium was to drive agency prospects into the Spectrum Reach sales funnel, using creative media as an outreach tool. We created luxe gradients from our brand color palette, and paired them with bold typography and clever copy befitting the agency culture. The result was a fun, yet classy mailer and set of premium items that highlighted Spectrum Reach as the only partner an agency needs — One (media partner) and done.
Concept: ABC Arbonne Baby Care Line
Goal: To create a fun package design that is amusing to kids and parents. I chose and illustrated animals that could be a mascot for each product: A very hair lion for the hair & body wash, a scaley alligator for diaper rash cream, a red crab on the beach for sunscreen, a soft bunny for lotion, and a koala holding eucalyptus for the body oil. I then created a growth chart with the characters and fun animal facts.
Arbonne Holiday 2015 Packaging
Goal: to showcase Arbonne’s sustainability and luxury, and the joy of gift-giving. This was achieved by using brown unbleached stock and coupled it with a printed and textured green ribbon and gold foil. The pattern of text has holiday words like “joy,” “love,” etc. in the different languages of Arbonne’s customers: English, Spanish, French, and Polish.
Arbonne Pineapple Papaya Body Care Set and Shea Butter Collection — Holiday 2015
Arbonne Kids Leaf It to Me Bath & Body Set
Goal: To create a clean package design that reminds the parents of their own childhood that they would want to share with their children. I illustrated a playful scene with a young tree in the style of The Giving Tree. the hair and body wash has a tree with a wagon and the lotion has the swing, making each bottle special.
Arbonne Blossoming Beauty — Tween Cosmetics Line, Holiday 2016
