Goal: To extend a warm welcome to new Spectrum Reach Ad Portal clients and reassure them in their purchase decision by making a good first impression. In addition, the information in the kit educates the client on frequency, so they continue using Ad Portal for successful campaigns in the future. The Ad Portal Onboarding Welcome kit included custom data entry to include the recipient’s first name directly on the outer box label and on a card insert in the box. Items inside the kit included a Silipint cup with a message as a gift, a window cling for the client to place in their store window, and an information card with a QR code where the recipient could get advertising tips on the subject of frequency in advertising.
Concept: ABC Arbonne Baby Care Line
Goal: To create a fun package design that is amusing to kids and parents. I chose and illustrated animals that could be a mascot for each product: A very hair lion for the hair & body wash, a scaley alligator for diaper rash cream, a red crab on the beach for sunscreen, a soft bunny for lotion, and a koala holding eucalyptus for the body oil. I then created a growth chart with the characters and fun animal facts.
Final Design: ABC Arbonne Baby Care Line
Arbonne Holiday 2015 Packaging
Goal: to showcase Arbonne’s sustainability and luxury, and the joy of gift-giving. This was achieved by using brown unbleached stock and coupled it with a printed and textured green ribbon and gold foil. The pattern of text has holiday words like “joy,” “love,” etc. in the different languages of Arbonne’s customers: English, Spanish, French, and Polish.
Arbonne Pineapple Papaya Body Care Set and Shea Butter Collection — Holiday 2015
Arbonne Kids Leaf It to Me Bath & Body Set
Goal: To create a clean package design that reminds the parents of their own childhood that they would want to share with their children. I illustrated a playful scene with a young tree in the style of The Giving Tree. the hair and body wash has a tree with a wagon and the lotion has the swing, making each bottle special.