Goal: Rebrand Spectrum Reach Case Studies. My concept for the rebrand of our client case studies focused on the business owner rather than the business. The idea was to show the emotional excitement from the success our clients gain working with Spectrum Reach. Each case study would consist of a photoshoot of the business owner(s) wearing one of Spectrum Reach’s brand colors on that same colored backdrop. The call-out on the top would be a quote from the owner of what Spectrum Reach did for them. There would also be a social tile to go with it with part of the quote as a design element. The bold color and human focus entice the viewer to stop scrolling, while the snippet of the quote makes them want to know more.
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Arbonne Global Training Conference Agenda book
52 page conference agenda book. Every page is illustrated in a paper cut-out illustration style. The conference theme was focused on being earth-friendly through the sustainability of our product packaging.